We build good
pipelines
that convert.
pipelines
⸻We help ambitious organizations eliminate go-to-market guesswork. By combining the scalability of AI with human creativity and expertise, we engineer a predictable pipeline that your business can count on.
From market to pipeline, simplified
We first help you define your positioning. We then partner with you to design, build and operate a scalable and sustainable pipeline.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
Perspectives from the wild
Explore our thoughts, reflections, and occasional rants on startups, AI, positioning, product, and go-to-market. Good tokens only.
February 25, 2026
Opinions#179 — Cold Take: Startups should never take "venture" debt
While debt can be a useful tool for mature companies, it can also be a deadly trap for early-stage startups.
February 23, 2026
Startups#178 — The art of the investor update
Sending world-class investor updates is one of the highest-value rituals you can learn. It matters more than most founders realize – in good times and especially in bad.
February 21, 2026
Startups#177 — Pitching to angel investors
Securing angel investment can be a pivotal moment for any startup yet, the process of pitching to angel investors requires more than just a compelling idea.
February 19, 2026
Startups#176 — How to build an investor map for startups
Securing the right investors can be a game-changer for any startup but how do you ensure you’re targeting the right people?
February 17, 2026
Startups#175 — Types of startup investors
Startup funding is not one-size-fits-all. Different investors care about different things. The better you understand who you’re pitching, the better your chances.
February 15, 2026
Startups#174 — Post-money SAFEs for founders
SAFEs have become the go-to investment vehicle for pre-seed and seed rounds, but they're not without their complexities.
February 13, 2026
Startups#173 — Canada vs. US incorporation
Choosing between Canadian and U.S. incorporation is a critical decision. Changing course after incorporation is costly and complex. You must choose wisely.
February 11, 2026
Opinions#172 — Cold Take: Your startup name matters more than you think
Many excellent founders and investors believe that the name of a startup doesn’t matter. Unfortunately, they’re wrong.
February 1, 2026
Startups#171 — Consumer 2.0: The return of consumer software
With the emergence of AI, the consumer software window has reopened after 11 years of drought.
Discover more insights
Explore our complete collection of articles, guides, and perspectives.
View all notesWe're here to help you grow better—at every stage of the climb.
Whether you’re refining your go-to-market strategy, launching new products or services, expanding your customer base, or using market research to uncover new opportunities.