In any new venture, every word counts. Your story shapes how others perceive your brand, allowing you to differentiate from your competitors. The insights you gain from customer interviews refine the product you build, making sure it meets real needs. This language & product fit then fuels a go-to-market strategy with copy that converts.
“The company story is the company strategy.”
— Ben Horowitz, the Loudcloud guy
↗From: hillock.
If you really want to hear about it, the first thing you’ll probably want to know is where I was born...
Who
Who
Teams of hands-on GTM Strategists
hillock. was founded by a group of friends – who are all leaders in their respective fields – with the shared goal of helping innovators create the next generation of industry-defining products & services by helping them find their ideal customers and tell their story.
We’ve launched, grown, and exited a dozen companies – and created billions of dollars in enterprise value.
We're creatives, writers, engineers, designers, marketers, sales professionals, and (fractional) executives. We're mountaineers, fly fishers, dog lovers, hobby DJs, adventurous skiers, fencers, painters, and foodies. We're enthusiasts and realists. We're explorers and builders working to support the people and ideas changing the world.
And you'll never get only one of us. Our contribution to a company always comes from several of us working together.
What
What
Helping innovators define their companies
When
When
From the earliest stages of the climb
- Identifying your core customer segment
- Explaining to potential customers what problem you solve
- Convincing investors that you solve a significant market need
- Discovering the right customer problems to tackle first
- Building a product that solves the right problems and delivers high satisfaction & engagement
- Pricing your product in a way that works for both your customers and your business
- Driving demand and getting momentum to pick up across Marketing, Sales and CS
- Making your business sustainable by efficiently and effectively selling into the market
- Planning, launching and scaling new GTM motions into core & adjacent customer segments
Where
Where
Wherever they are
We have experience across industries and across geographies. We have especially deep expertise in:
AI — Translating technical capabilities into clear market positioning and adoption strategies
B2B SaaS — Developing precise messaging frameworks that drive enterprise sales and reduce sales cycles
Bio+Health — Communicating complex scientific innovations to investors, regulators, and end-users
Consumer — Creating product narratives that drive measurable acquisition and retention metrics
Government — Navigating regulatory frameworks and public sector procurement with strategic communications
Fintech — Articulating value propositions that address compliance requirements and user trust concerns
Marketplaces — Crafting multi-sided platform strategies that align supply and demand incentives
Why
Why
Because words matter
Business books and online posts are full of advice on how to achieve objectives and goals, but they’re light on explaining the “why” questions that matter the most:
Why are we doing this? Why does the problem need to be solved? Why should we build this feature or that feature over this other feature? Why should you join this company? Why should you invest in this company? Why should you buy a product or service from this company?
The answer to “why” decides the market and the opportunity you'll spend years of your life pursuing. The answer to "why" specifies the product and features you'll spend money and time building. The answer to “why” determines how you'll market and sell your product (and make money).
The answer to “why” is the company’s story. Companies that don't have a clearly articulated story don't have a clear and well thought-out strategy.
This is just who we are
Our style is not for everyone. We push when we see potential. We are direct. Some don’t like our approach. Most who know us do.
We speak human, not consultant. No buzzword bingo, no strategic synergies—just words that actually mean something.
Vague recommendations are expensive therapy sessions. We give you specifics you can actually execute, not feel-good platitudes.
Unlike that agency that ghosted you after the retainer cleared, we show up with the same quality every time.
We ignore the shiny objects and vanity metrics that distract other agencies. Your revenue growth is the only KPI that matters.
Every engagement ends with measurable results, not a beautiful deck you'll never look at again.
We have systems that work, not just vibes and post-it note brainstorms. Repeatable success beats lucky accidents.
We optimize for impact per dollar, not billable hours. Your CFO will actually like working with an agency for once.
We think three moves ahead while others are still figuring out what game they're playing.
We work alongside your team, not disappear into an ivory tower to emerge with 'insights' about your own business.
We question everything, especially the 'best practices' that got your industry stuck in the first place.
Think you'd be a good fit?
We're always hiring & open to meeting new exciting people wanting to join our multidisciplinary team. If you're obsessive about language & communications, and want your work to really count, hillock. could be your next move. Please share your resume and any links to relevant projects with jobs@hillock.studio.
Strategic messaging isn't marketing fluff—it's the difference between burning cash on ads that don't convert and building a growth engine that scales.