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We're a different breed. We were built for an environment of leaner funding, risk-averse investors, and fierce global competition. This reality, which has always been our normal, is now the new global standard. A harsh environment where Unicorns simply can't survive. Welcome to the age of the Mammoths.
In the news. The new global standard.
Seed Funding Plunges 47% to $510M as VCs Go Risk-Averse
The age of the Mammoths
The world has changed.
A rising interest rate environment has ushered in a new economic landscape, fundamentally altering the dynamics for consumers, businesses, and investors. Many VCs have gone out of business. The rest are under pressure to deliver market-beating returns. As a result, remaining VCs are more risk-averse than ever.
The current situation is particularly difficult for Silicon Valley-style startups, where the predominant model is to raise unicorns by subsidizing customer acquisition with a large amount of "free" VC money.
Many are not prepared.
The hillock. method
So, how can startups and innovators of all stripes not just survive, but truly thrive in these conditions?
Find your signal in the noise
You don't have the budget for guesswork. While others move towards their market-fit with brute force, you must move with surgical precision.
Jobs-to-be-Done Research
Unstructured conversations don't provide clarity. We use JTBD to capture the exact words customers use to describe their problems. We uncover what really motivates their choices. We turn these findings into messaging that converts.
Define your marketWin with your story and your product
A great product isn't enough. If customers and risk-averse investors can't instantly grasp the problem you solve and why it matters, you've already lost.
Strategic Positioning
Most companies misdiagnose a language-market fit issue as a product-market fit one. We help you find the language that makes customers and investors *get it* instantly. We articulate your value with a clarity that cuts through the noise.
Find your fitBuild sustainable growth engines
Stop random acts of marketing. You need to engineer a scalable, repeatable way to find customers that doesn't require setting piles of cash on fire.
Scalable GTM Engineering
Many companies find product-market fit but still fail to achieve scale-up growth. We design scalable GTM motions that work within your real-world constraints. We create predictable growth that is both efficient and sustainable.
Scale your companyA growth marketing agency based in Toronto
We know this because we've lived it. We've launched, grown, and exited a dozen companies and created billions of dollars in enterprise value. We're creatives, writers, engineers, and executives who have been in the trenches. Our advice comes from experience.
Our style is not for everyone. We are direct. We push when we see potential. We partner with you to eliminate go-to-market trial-and-error, so you can build the predictable pipeline your business can count on.
We're here to help you grow better—at every stage of the climb.
Whether you’re refining your go-to-market strategy, launching new products or services, expanding your customer base, or using market research to uncover new opportunities.