
May 28, 2025
Startups#73 — Best practices: When should you raise your Series A funding?
Timing is everything when it comes to raising Series A funding for your startup. Here’s how to know if the timing is right.

May 26, 2025
Startups#72 — Alternatives to venture capital
VC isn’t the only path – strategically choose funding that matches your timeline, model, and long-term vision to retain control and maximize success.

May 22, 2025
Startups#70 — Best practices: How to raise seed money for your startup
Turn your startup idea into a fundable reality with a well-prepared fundraising strategy to secure seed funding.

May 20, 2025
Startups#69 — How to raise capital for your startup
Secure your startup's future by mastering the complete funding process, from bootstrapping to IPO and beyond.

April 30, 2025
Startups#60 — Cap tables for startups explained
A well-managed capitalization table (cap table) is essential for fundraising and strategic decision-making.

April 2, 2025
Startups#50 — Leading in uncertain times
Economic uncertainty demands a different leadership approach. In times of crisis, how leaders respond defines not just their survival, but their company's future success. The most effective leaders combine push and pull styles, focus on the "4 C's" (Communication, Conviction, Confidence, Calmness), and build trust through competence, integrity, and benevolence.

January 5, 2025
Startups#38 — Best funding options for startups (2025)
Explore funding sources, tips on preparing for funding conversations, and common mistakes to avoid.

October 1, 2023
Startups#0 — Introducing Field⸻Notes
Founders have a hard job. The stakes have never been higher. AI is transforming every industry and unlocking unprecedented opportunities, but the competition is stiff (and well funded). These are notes from our team, who has decades of experience finding the right positioning, product direction, and go-to-market strategy for world-class startups. We hope they help. Good luck out there.
Strategic messaging isn't marketing fluff—it's the difference between burning cash on ads that don't convert and building a growth engine that scales.