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Notes

Our thoughts, reflections and occasional rants on language, product, go-to-market, startups, and AI. Delivered as short notes — good tokens only — in service to smart, engaged founders & go-to-market leaders who need essential information, and limited distractions, to keep their business moving and growing.

Featured Note

#106 — How to fine-tune an LLM for brand voice consistency and authenticity

August 14, 2025

Language

#106 — How to fine-tune an LLM for brand voice consistency and authenticity

Your AI content right now probably sounds like everyone else's. Fine-tuning teaches models your unique brand voice.

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Other Featured Notes

#87 — The upgraded Go-to-Market playbook
#87 — The upgraded Go-to-Market playbook

Jun 25, 2025

Go-to-market
#59 — What is a go-to-market strategy?
#59 — What is a go-to-market strategy?

Apr 27, 2025

Go-to-market
#35 — The rise of GTM Engineering
#35 — The rise of GTM Engineering

Nov 24, 2024

Go-to-market
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