June 21, 2025
Language#85 — What is a Product Marketing Manager?
A no-fluff deep-dive on what a Product Marketing Manager really does and how they're unique from other roles.
June 11, 2025
Language#80 — Developing a brand strategy for your startup
Startup founders need to build a winning brand strategy that actually drives business results.
May 24, 2025
Language#71 — Thirteen essential tips for pitching venture capitalists
VCs fund confidence, not just ideas—know your market, your plan, and how they win with you.
May 18, 2025
Language#68 — What is a visual identity for a brand?
Visual identity isn't just pretty design—it's a business asset that drives recognition, trust, and revenue for startups.
May 16, 2025
Language#67 — How to pick a name for your startup
Choosing a startup name requires a blend of strategic research, creative inspiration, and a gut feeling to ensure it's memorable.
May 13, 2025
Language#66 — How to write key messages for a startup
Your key messages, meticulously crafted and validated, are a strategic asset, as critical as your product or your team.
May 11, 2025
Language#65 — How to write a positioning statement for your startup
Your startup's positioning guides everything from product decisions to securing investor confidence.
May 9, 2025
Language#64 — How to write a mission statement for your startup
Founders should treat their mission statement as a condensed strategic document – not a slogan.
May 2, 2025
Language#61 — How to do market research for a startup
For startups, a successful marketing strategy depends on understanding the competitors in your space.
April 24, 2025
Language#58 — Startup Strategy: Creating a winning business plan
It's not about having a brilliant idea, but about ruthlessly validating *who* needs it and *how* to reach them.
April 22, 2025
Language#57 — Determining your market positioning
Decisively determine your market position to focus resources, differentiate from competitors, and build a stronger product.
April 7, 2025
Language#51 — Crisis comms playbooks
The comms before the storm. Don’t get ready, stay ready. Because crisis can come when you don’t expect it — and when it does, there won’t be enough time to prepare.
April 2, 2025
Language#50 — Leading in uncertain times
Economic uncertainty demands a different leadership approach. In times of crisis, how leaders respond defines not just their survival, but their company's future success. The most effective leaders combine push and pull styles, focus on the "4 C's" (Communication, Conviction, Confidence, Calmness), and build trust through competence, integrity, and benevolence.
March 20, 2025
Language#46 — The elements of effective storytelling
Master the five key ingredients of business storytelling to make your pitch memorable.
February 20, 2025
Language#40 — Writing landing page copy that converts
Write copy that delights visitors, persuades prospects, and wins customers.
July 5, 2024
Language#26 — How to pitch angel investors
Angel investors fund 1,000+ startups annually with nearly $1B in capital. Learn how to secure angel investment.
June 11, 2024
Language#23 — What investors actually want from your early-stage startup pitch
Tell your company’s story more effectively, including specific details that matter to investors.
January 9, 2024
Language#12 — Crafting your fundraising pitch
First, nobody starts a company because they love fundraising. Second, your startup may not yet generate revenue but it must generate convinction.
January 1, 2024
Language#11 — Managing a board of directors
Board management isn't just governance. Here's how top founders maintain transparency, build trust, and channel investor expertise to accelerate growth.
December 18, 2023
Language#10 — The three-hour Brand Sprint
Google Ventures' Brand Sprint condenses essential branding exercises into a three-hour workshop.
December 3, 2023
Language#9 — Copywriting formulas
11 proven copywriting formulas that help founders craft compelling messages, drive engagement, and convert followers.
October 3, 2023
Language#1 — Positioning 101
Strategic positioning is the difference between market leadership and obscurity.
We’re actually here to help. Your ICPs have the words. We find them.
Strategic messaging isn't marketing fluff—it's the difference between burning cash on ads or sales efforts that don't convert and building a growth engine that scales.