May 24, 2025
Language#71 — Thirteen essential tips for pitching venture capitalists
VCs fund confidence, not just ideas—know your market, your plan, and how they win with you.
May 18, 2025
Language#68 — What is a visual identity for a brand?
Visual identity isn't just pretty design—it's a business asset that drives recognition, trust, and revenue for startups.
May 16, 2025
Language#67 — How to pick a name for your startup
Choosing a startup name requires a blend of strategic research, creative inspiration, and a gut feeling to ensure it's memorable.
May 13, 2025
Language#66 — How to write key messages for a startup
Your key messages, meticulously crafted and validated, are a strategic asset, as critical as your product or your team.
May 11, 2025
Language#65 — How to write a positioning statement for your startup
Your startup's positioning guides everything from product decisions to securing investor confidence.
May 9, 2025
Language#64 — How to write a mission statement for your startup
Founders should treat their mission statement as a condensed strategic document – not a slogan.
May 2, 2025
Language#61 — How to do market research for a startup
For startups, a successful marketing strategy depends on understanding the competitors in your space.
April 24, 2025
Language#58 — Startup Strategy: Creating a winning business plan
It's not about having a brilliant idea, but about ruthlessly validating *who* needs it and *how* to reach them.
April 22, 2025
Language#57 — Determining your market positioning
Decisively determine your market position to focus resources, differentiate from competitors, and build a stronger product.
April 7, 2025
Language#51 — Crisis comms playbooks
The comms before the storm. Don’t get ready, stay ready. Because crisis can come when you don’t expect it — and when it does, there won’t be enough time to prepare.
March 20, 2025
Language#46 — The elements of effective storytelling
Master the five key ingredients of business storytelling to make your pitch memorable.
February 20, 2025
Language#40 — Writing landing page copy that converts
Write copy that delights visitors, persuades prospects, and wins customers.
July 5, 2024
Language#26 — How to pitch angel investors
Angel investors fund 1,000+ startups annually with nearly $1B in capital. Learn how to secure angel investment.
June 11, 2024
Language#23 — What investors actually want from your early-stage startup pitch
Tell your company’s story more effectively, including specific details that matter to investors.
January 9, 2024
Language#12 — Crafting your fundraising pitch
First, nobody starts a company because they love fundraising. Second, your startup may not yet generate revenue but it must generate convinction.
January 1, 2024
Language#11 — Managing a board of directors
Board management isn't just governance. Here's how top founders maintain transparency, build trust, and channel investor expertise to accelerate growth.
December 18, 2023
Language#10 — The three-hour Brand Sprint
Google Ventures' Brand Sprint condenses essential branding exercises into a three-hour workshop.
December 3, 2023
Language#9 — Copywriting formulas
11 proven copywriting formulas that help founders craft compelling messages, drive engagement, and convert followers.
October 3, 2023
Language#1 — Positioning 101
Strategic positioning is the difference between market leadership and obscurity.
Strategic messaging isn't marketing fluff—it's the difference between burning cash on ads that don't convert and building a growth engine that scales.