servicesaboutinsights

We build

pipelines


that convert.

We are an AI-accelerated Go-to-Market Agency that helps ambitious organizations eliminate GTM trial-and-error so they can build the predictable pipeline their business can count on.

hillock logo
A marketing agency ⸻ For the AI era

From market to pipeline, simplified

We first help you define your positioning. We then partner with you to design, build and operate a scalable and sustainable pipeline.

1 of 3
ICP
Research
Guided by real talk
We uncover the job-to-be-done through direct customer interviews. No assumptions — just authentic insights that drive effective positioning from day one.

There are no facts inside your building, so we get the hell outside.

2 of 3
Market
Fit
Driven by validation
We help you reach language-market, product-market, and go-to-market fit. No guesswork — systematically get feedback from the market and dial-in conversion.

Hope is not a strategy.
We don't spray and pray.

3 of 3
GTM
Engineering
Scaled by AI
We amplify our human marketing & sales expertise with AI-powered scale. No wasted effort — our hybrid approach scales revenue without scaling headcount.

Traditional AI tools fall short.
Traditional agencies don't scale.

Explore our capabilities
12+ years ⸻ 80+ partnerships
Their words, not ours
Sarah K.
B2B SaaSSan Francisco
You're explaining our product better than I do 😅
Miguel R.
FinTechNew York
How did you make sense of our mess so fast? The team is actually excited about the direction now
Priya S.
HealthTechToronto
Mind blown from those customer calls
Chen L.
E-commerceVancouver
Almost didn't book the call. So glad I did.
Aisha M.
EdTechBoston
my team's finally on the same page thx to you
Marcus T.
B2B SaaSSan Francisco
You figured out why people actually buy our stuff when we couldn't see it ourselves
Raj P.
MarketplaceLondon
Been stuck forever. This helps immensely.
Elena V.
CleanTechAmsterdam
Ok wow now I get who we're building for!
Sofia D.
ConsumerMiami
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
Sarah K.
B2B SaaSSan Francisco
You're explaining our product better than I do 😅
Miguel R.
FinTechNew York
How did you make sense of our mess so fast? The team is actually excited about the direction now
Priya S.
HealthTechToronto
Mind blown from those customer calls
Chen L.
E-commerceVancouver
Almost didn't book the call. So glad I did.
Aisha M.
EdTechBoston
my team's finally on the same page thx to you
Marcus T.
B2B SaaSSan Francisco
You figured out why people actually buy our stuff when we couldn't see it ourselves
Raj P.
MarketplaceLondon
Been stuck forever. This helps immensely.
Elena V.
CleanTechAmsterdam
Ok wow now I get who we're building for!
Sofia D.
ConsumerMiami
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
Sarah K.
B2B SaaSSan Francisco
You're explaining our product better than I do 😅
Miguel R.
FinTechNew York
How did you make sense of our mess so fast? The team is actually excited about the direction now
Priya S.
HealthTechToronto
Mind blown from those customer calls
Chen L.
E-commerceVancouver
Almost didn't book the call. So glad I did.
Aisha M.
EdTechBoston
my team's finally on the same page thx to you
Marcus T.
B2B SaaSSan Francisco
You figured out why people actually buy our stuff when we couldn't see it ourselves
Raj P.
MarketplaceLondon
Been stuck forever. This helps immensely.
Elena V.
CleanTechAmsterdam
Ok wow now I get who we're building for!
Sofia D.
ConsumerMiami
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
Sarah K.
B2B SaaSSan Francisco
You're explaining our product better than I do 😅
Miguel R.
FinTechNew York
How did you make sense of our mess so fast? The team is actually excited about the direction now
Priya S.
HealthTechToronto
Mind blown from those customer calls
Chen L.
E-commerceVancouver
Almost didn't book the call. So glad I did.
Aisha M.
EdTechBoston
my team's finally on the same page thx to you
Marcus T.
B2B SaaSSan Francisco
You figured out why people actually buy our stuff when we couldn't see it ourselves
Raj P.
MarketplaceLondon
Been stuck forever. This helps immensely.
Elena V.
CleanTechAmsterdam
Ok wow now I get who we're building for!
Sofia D.
ConsumerMiami
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
Kai W.
FinTechLondon
didn't think anyone could help us. you proved me wrong
Zara H.
HealthTechVancouver
Sales team knows exactly who to talk to now. Already seeing results.
David B.
E-commerceToronto
Can't believe we had it backwards this whole time
Maya N.
B2B SaaSNew York
Finally makes sense how to price this
Alex C.
MarketplaceParis
My cofounder keeps asking what changed lol.
Liam J.
EdTechLondon
First time the whole team's pumped about where we're going
Nina F.
ConsumerToronto
Thx for showing us what actually matters
Omar K.
CleanTechBoston
Was skeptical about getting help tbh but you delivered exactly what we needed
Kai W.
FinTechLondon
didn't think anyone could help us. you proved me wrong
Zara H.
HealthTechVancouver
Sales team knows exactly who to talk to now. Already seeing results.
David B.
E-commerceToronto
Can't believe we had it backwards this whole time
Maya N.
B2B SaaSNew York
Finally makes sense how to price this
Alex C.
MarketplaceParis
My cofounder keeps asking what changed lol.
Liam J.
EdTechLondon
First time the whole team's pumped about where we're going
Nina F.
ConsumerToronto
Thx for showing us what actually matters
Omar K.
CleanTechBoston
Was skeptical about getting help tbh but you delivered exactly what we needed
Kai W.
FinTechLondon
didn't think anyone could help us. you proved me wrong
Zara H.
HealthTechVancouver
Sales team knows exactly who to talk to now. Already seeing results.
David B.
E-commerceToronto
Can't believe we had it backwards this whole time
Maya N.
B2B SaaSNew York
Finally makes sense how to price this
Alex C.
MarketplaceParis
My cofounder keeps asking what changed lol.
Liam J.
EdTechLondon
First time the whole team's pumped about where we're going
Nina F.
ConsumerToronto
Thx for showing us what actually matters
Omar K.
CleanTechBoston
Was skeptical about getting help tbh but you delivered exactly what we needed
Kai W.
FinTechLondon
didn't think anyone could help us. you proved me wrong
Zara H.
HealthTechVancouver
Sales team knows exactly who to talk to now. Already seeing results.
David B.
E-commerceToronto
Can't believe we had it backwards this whole time
Maya N.
B2B SaaSNew York
Finally makes sense how to price this
Alex C.
MarketplaceParis
My cofounder keeps asking what changed lol.
Liam J.
EdTechLondon
First time the whole team's pumped about where we're going
Nina F.
ConsumerToronto
Thx for showing us what actually matters
Omar K.
CleanTechBoston
Was skeptical about getting help tbh but you delivered exactly what we needed
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ServiceNow logo
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ServiceNow logo
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ServiceNow logo
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Field ⸻ Notes

Perspectives from the wild

Need instant help? Explore our thoughts, reflections, and occasional rants on startups, AI, positioning, product, and go-to-market.

#89 — Google's Agent2Agent (A2A): Why your AI stack needs to talk

June 29, 2025

AI

#89 — Google's Agent2Agent (A2A): Why your AI stack needs to talk

A new AI architecture paradigm is required to orchestrate value in the agentic era. Google's A2A protocol offers a solution.

#88 — The Programmatic Influencer Marketing (pIM) playbook

June 27, 2025

Go-to-market

#88 — The Programmatic Influencer Marketing (pIM) playbook

Instead of ad-hoc one-off collaborations, move to systematic content series over months and many smaller influencers.

#87 — The Upgraded Go-to-Market playbook

June 25, 2025

Go-to-market

#87 — The Upgraded Go-to-Market playbook

Traditional marketing and growth channels are in a grim state. They’re crowded. They’re expensive. And to make matters worst, consumers and businesses are responding less to traditional marketing playbooks as novelty has waned.

#86 — Case Study: Userpilot's $900K Lean ABM playbook

June 23, 2025

Go-to-market

#86 — Case Study: Userpilot's $900K Lean ABM playbook

Ditch the expensive ABM platforms. Userpilot generated a $900K pipeline in 135 days with a $2.5K/month 'Lean ABM' stack.

#85 — What is a Product Marketing Manager?

June 21, 2025

Language

#85 — What is a Product Marketing Manager?

A no-fluff deep-dive on what a Product Marketing Manager really does and how they're unique from other roles.

#84 — Why MCP is useful: An introduction to MCP for skeptics

June 19, 2025

AI

#84 — Why MCP is useful: An introduction to MCP for skeptics

MCP allows communication between LLMs and real-world environments but don't get distracted by the hype – or the hate.

#83 — How the APTK Framework turns SEO traffic into paying customers

June 17, 2025

Go-to-market

#83 — How the APTK Framework turns SEO traffic into paying customers

APTK is a content marketing strategy that helps you create content that drives more revenue & traffic from search engines/LLMs.

#82 — LinkedIn Ads best-practices for startups

June 15, 2025

Go-to-market

#82 — LinkedIn Ads best-practices for startups

Should you run LinkedIn Ads? The answer depends on your product-market fit, funnel alignment, and budget.

#81 — Cold Take: Don't go deck-less when pitching investors

June 13, 2025

Opinions

#81 — Cold Take: Don't go deck-less when pitching investors

Yes, I know it's 2025. And yes, you still (probably) need a presentation deck. A deck is more than just a presentation aid.

Discover more insights

Explore our complete collection of articles, guides, and perspectives.

View all notes
More than just words

We’re actually here to help. Your ICPs have the words. We find them.

Strategic messaging isn't marketing fluff—it's the difference between burning cash on ads or sales efforts that don't convert and building a growth engine that scales.