We build good
pipelines
that convert.
pipelines
⸻We're an agency that helps ambitious organizations cut out go-to-market trial-and-error, combining advanced AI with real human creativity and expertise—so they can build the predictable pipeline their business can count on.
From market to pipeline, simplified
We first help you define your positioning. We then partner with you to design, build and operate a scalable and sustainable pipeline.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
You're explaining our product better than I do 😅
How did you make sense of our mess so fast? The team is actually excited about the direction now
Mind blown from those customer calls
Almost didn't book the call. So glad I did.
my team's finally on the same page thx to you
You figured out why people actually buy our stuff when we couldn't see it ourselves
Been stuck forever. This helps immensely.
Ok wow now I get who we're building for!
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
didn't think anyone could help us. you proved me wrong
Sales team knows exactly who to talk to now. Already seeing results.
Can't believe we had it backwards this whole time
Finally makes sense how to price this
My cofounder keeps asking what changed lol.
First time the whole team's pumped about where we're going
Thx for showing us what actually matters
Was skeptical about getting help tbh but you delivered exactly what we needed
Perspectives from the wild
Explore our thoughts, reflections, and occasional rants on startups, AI, positioning, product, and go-to-market.
August 30, 2025
Go-to-market#114 — Pricing for AI
The rise of AI is reshaping the old rules of tech pricing. Startups are now blending the software and labor markets—selling not just products, but real outcomes.
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Go-to-market#113 — The free tier plan
For SaaS founders, how you design your free plan can make or break your growth—but it’s also a trap for the unwary.
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Product#112 — A formula for building effective AI agents
As AI capabilities explode, founders are rushing to build agents for everything. That's a mistake.
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Go-to-market#111 — Build-A-Bear’s "Micro-community" social media targeting
Build-A-Bear’s strategy of engaging micro-communities has transformed both its customer base and financials.
August 22, 2025
Language#110 — Social media for founders
Social media is no longer optional for founders. It’s where you research audiences, build hype, foster brand affinity, and accelerate organic growth.
August 20, 2025
Opinions#109 — Cold Take: Your North Star is broken if it's just for product
For it to be a true engine of sustainable growth, the North Star Framework must extend beyond the product and engineering.
August 18, 2025
Go-to-market#108 — Glossier's two-stage Community-led Sales (CLS)
Glossier pioneered a business model where the customer is not the endpoint, but the revenue engine itself.
August 16, 2025
Go-to-market#107 — How Palantir (finally) became profitable
Palantir's shift from profit-negative to profit-positive proves that even complex B2B models can achieve durable profitability.
August 14, 2025
Go-to-market#106 — How to fine-tune an LLM for brand voice consistency and authenticity
Your AI content right now probably sounds like everyone else's. Fine-tuning teaches models your unique brand voice.
Discover more insights
Explore our complete collection of articles, guides, and perspectives.
View all notesStrategic messaging isn't marketing fluff—it's the difference between burning cash on ads or sales efforts that don't convert and building a growth engine that scales.