servicesaboutinsights

We build

go-to-market


that convert.

We are an AI-accelerated Go-to-Market Agency that helps companies strategically position, successfully roadmap, and sustainably grow new products & services.

hillock logo
A different kind ⸻ Of marketing agency

From idea to pipeline, simplified

We take the pain away from content creation, distribution, and conversion—so you can grow your audience and revenue, faster.

1 of 3
ICP
Research
Guided by real talk
We uncover the job-to-be-done through direct customer interviews. No assumptions — just authentic insights that drive effective positioning from day one.

There are no facts inside your building, so we get the hell outside.

2 of 3
Market
Fit
Driven by validation
We help you reach language-market, product-market, and go-to-market fit. No guesswork — systematically get feedback from the market and dial-in conversion.

Hope is not a strategy.
We don't spray and pray.

3 of 3
GTM
Engineering
Scaled by AI
We amplify our human marketing & sales expertise with AI-powered scale. No wasted effort — our hybrid approach delivers uniquely scalable & sustainable growth.

Traditional AI tools fall short.
Traditional agencies don't scale.

Explore our services
12+ years ⸻ 80+ partnerships
Their words, not ours
Sarah K.
B2B SaaSSan Francisco
You're explaining our product better than I do 😅
Miguel R.
FinTechNew York
How did you make sense of our mess so fast? The team is actually excited about the direction now
Priya S.
HealthTechToronto
Mind blown from those customer calls
Chen L.
E-commerceVancouver
Almost didn't book the call. So glad I did.
Aisha M.
EdTechBoston
my team's finally on the same page thx to you
Marcus T.
B2B SaaSSan Francisco
You figured out why people actually buy our stuff when we couldn't see it ourselves
Raj P.
MarketplaceLondon
Been stuck forever. This helps immensely.
Elena V.
CleanTechAmsterdam
Ok wow now I get who we're building for!
Sofia D.
ConsumerMiami
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
Sarah K.
B2B SaaSSan Francisco
You're explaining our product better than I do 😅
Miguel R.
FinTechNew York
How did you make sense of our mess so fast? The team is actually excited about the direction now
Priya S.
HealthTechToronto
Mind blown from those customer calls
Chen L.
E-commerceVancouver
Almost didn't book the call. So glad I did.
Aisha M.
EdTechBoston
my team's finally on the same page thx to you
Marcus T.
B2B SaaSSan Francisco
You figured out why people actually buy our stuff when we couldn't see it ourselves
Raj P.
MarketplaceLondon
Been stuck forever. This helps immensely.
Elena V.
CleanTechAmsterdam
Ok wow now I get who we're building for!
Sofia D.
ConsumerMiami
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
Sarah K.
B2B SaaSSan Francisco
You're explaining our product better than I do 😅
Miguel R.
FinTechNew York
How did you make sense of our mess so fast? The team is actually excited about the direction now
Priya S.
HealthTechToronto
Mind blown from those customer calls
Chen L.
E-commerceVancouver
Almost didn't book the call. So glad I did.
Aisha M.
EdTechBoston
my team's finally on the same page thx to you
Marcus T.
B2B SaaSSan Francisco
You figured out why people actually buy our stuff when we couldn't see it ourselves
Raj P.
MarketplaceLondon
Been stuck forever. This helps immensely.
Elena V.
CleanTechAmsterdam
Ok wow now I get who we're building for!
Sofia D.
ConsumerMiami
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
Sarah K.
B2B SaaSSan Francisco
You're explaining our product better than I do 😅
Miguel R.
FinTechNew York
How did you make sense of our mess so fast? The team is actually excited about the direction now
Priya S.
HealthTechToronto
Mind blown from those customer calls
Chen L.
E-commerceVancouver
Almost didn't book the call. So glad I did.
Aisha M.
EdTechBoston
my team's finally on the same page thx to you
Marcus T.
B2B SaaSSan Francisco
You figured out why people actually buy our stuff when we couldn't see it ourselves
Raj P.
MarketplaceLondon
Been stuck forever. This helps immensely.
Elena V.
CleanTechAmsterdam
Ok wow now I get who we're building for!
Sofia D.
ConsumerMiami
Actually excited about our roadmap for once. The clarity you provided was exactly what we needed.
Kai W.
FinTechLondon
didn't think anyone could help us. you proved me wrong
Zara H.
HealthTechVancouver
Sales team knows exactly who to talk to now. Already seeing results.
David B.
E-commerceToronto
Can't believe we had it backwards this whole time
Maya N.
B2B SaaSNew York
Finally makes sense how to price this
Alex C.
MarketplaceParis
My cofounder keeps asking what changed lol.
Liam J.
EdTechLondon
First time the whole team's pumped about where we're going
Nina F.
ConsumerToronto
Thx for showing us what actually matters
Omar K.
CleanTechBoston
Was skeptical about getting help tbh but you delivered exactly what we needed
Kai W.
FinTechLondon
didn't think anyone could help us. you proved me wrong
Zara H.
HealthTechVancouver
Sales team knows exactly who to talk to now. Already seeing results.
David B.
E-commerceToronto
Can't believe we had it backwards this whole time
Maya N.
B2B SaaSNew York
Finally makes sense how to price this
Alex C.
MarketplaceParis
My cofounder keeps asking what changed lol.
Liam J.
EdTechLondon
First time the whole team's pumped about where we're going
Nina F.
ConsumerToronto
Thx for showing us what actually matters
Omar K.
CleanTechBoston
Was skeptical about getting help tbh but you delivered exactly what we needed
Kai W.
FinTechLondon
didn't think anyone could help us. you proved me wrong
Zara H.
HealthTechVancouver
Sales team knows exactly who to talk to now. Already seeing results.
David B.
E-commerceToronto
Can't believe we had it backwards this whole time
Maya N.
B2B SaaSNew York
Finally makes sense how to price this
Alex C.
MarketplaceParis
My cofounder keeps asking what changed lol.
Liam J.
EdTechLondon
First time the whole team's pumped about where we're going
Nina F.
ConsumerToronto
Thx for showing us what actually matters
Omar K.
CleanTechBoston
Was skeptical about getting help tbh but you delivered exactly what we needed
Kai W.
FinTechLondon
didn't think anyone could help us. you proved me wrong
Zara H.
HealthTechVancouver
Sales team knows exactly who to talk to now. Already seeing results.
David B.
E-commerceToronto
Can't believe we had it backwards this whole time
Maya N.
B2B SaaSNew York
Finally makes sense how to price this
Alex C.
MarketplaceParis
My cofounder keeps asking what changed lol.
Liam J.
EdTechLondon
First time the whole team's pumped about where we're going
Nina F.
ConsumerToronto
Thx for showing us what actually matters
Omar K.
CleanTechBoston
Was skeptical about getting help tbh but you delivered exactly what we needed
Field ⸻ Notes

Perspectives from the wild

Need instant help? Explore our thoughts, reflections, and occasional rants on startups, AI, positioning, product, and go-to-market.

#79 — Open-source LLM models vs. closed-source LLM models

June 9, 2025

Product

#79 — Open-source LLM models vs. closed-source LLM models

Open-source AI models are crushing closed-source competitors on cost and performance for everyday business tasks.

#78 — Prompt engineering for startup founders

June 7, 2025

Product

#78 — Prompt engineering for startup founders

AI coding assistants are essential for startup speed – but founders need to invest in learning how to prompt them effectively.

#77 — What is (and isn't) Jobs to be Done?

June 5, 2025

Product

#77 — What is (and isn't) Jobs to be Done?

As Jobs to be Done has exploded in popularity, two main – and incompatible – interpretations have emerged.

#76 — Optimizing Google Ads Quality Score

June 3, 2025

Go-to-market

#76 — Optimizing Google Ads Quality Score

Don't let bad ads burn your runway. Google Quality Score a direct signal of whether you're speaking your customer's language.

#75 — What is Generative Engine Optimization (GEO)?

June 1, 2025

Go-to-market

#75 — What is Generative Engine Optimization (GEO)?

AI search is exploding – proactively optimize your content for direct answers not just links, or risk invisibility in a new era.

#74 — What is App Store Optimization (ASO)?

May 30, 2025

Go-to-market

#74 — What is App Store Optimization (ASO)?

ASO ensures your app ranks higher in relevant searches, which is vital since search is the primary way users find apps.

#73 — Best practices: When should you raise your Series A funding?

May 28, 2025

Startups

#73 — Best practices: When should you raise your Series A funding?

Timing is everything when it comes to raising Series A funding for your startup. Here’s how to know if the timing is right.

#72 — Alternatives to venture capital

May 26, 2025

Startups

#72 — Alternatives to venture capital

VC isn’t the only path – strategically choose funding that matches your timeline, model, and long-term vision to retain control and maximize success.

#71 — Thirteen essential tips for pitching venture capitalists

May 24, 2025

Language

#71 — Thirteen essential tips for pitching venture capitalists

VCs fund confidence, not just ideas—know your market, your plan, and how they win with you.

Discover more insights

Explore our complete collection of articles, guides, and perspectives.

View all notes
More than just words

Don't fumble in the dark. Your ICPs have the words. We find them.

Strategic messaging isn't marketing fluff—it's the difference between burning cash on ads that don't convert and building a growth engine that scales.