#106 — How to fine-tune an LLM for brand voice consistency and authenticity
Your AI content right now probably sounds like everyone else's. Fine-tuning teaches models your unique brand voice.
#87 — The upgraded Go-to-Market playbook
Traditional marketing and growth channels are in a grim state. They’re crowded. They’re expensive. And to make matters worst, consumers and businesses are responding less to traditional marketing playbooks as novelty has waned.
#59 — What is a go-to-market strategy?
Put new products and services in front of the right people and compel them to engage further.
#35 — The rise of GTM Engineering
GTM engineers are emerging as critical roles in SaaS companies, combining technical skills with business acumen to build scalable growth systems.
#0 — Introducing Field⸻Notes
Founders have a hard job. The stakes have never been higher. AI is transforming every industry and unlocking unprecedented opportunities, but the competition is stiff (and well funded). These are notes from our team, who has decades of experience finding the right positioning, product direction, and go-to-market strategy for world-class startups. We hope they help. Good luck out there.