Product

Product thinking, strategy, and the mechanics of building what matters.

#130 — The founder's guide to evals
ProductOct 28, 2025

#130 The founder's guide to evals

Most obsess over prompts and LLM choices, but real product differentiation comes from rigorous, actionable evaluation.

#126 — How to do linear regression and correlation analysis
ProductOct 20, 2025

#126 How to do linear regression and correlation analysis

Many founders struggle to quickly spot what drives user retention and predict outcomes from product changes.

#115 — Code Mode: Your MCP Doesn’t Need 30 Tools
ProductSep 27, 2025

#115 Code Mode: Your MCP Doesnt Need 30 Tools

Today, most AI agents still fumble with "tool call". They're slow, brittle & embarrassingly limited. Code Mode offers a better way.

#112 — A formula for building effective AI agents
ProductAug 26, 2025

#112 A formula for building effective AI agents

As AI capabilities explode, founders are rushing to build agents for everything. That's a mistake.

#105 — The founder's guide to fine-tuning LLMs with Unsloth
ProductAug 12, 2025

#105 The founder's guide to fine-tuning LLMs with Unsloth

Fine-tuning an LLM customizes its behavior, enhances + injects knowledge, and optimizes performance for domains/specific tasks.

#96 — Mastra AI Framework (Updated 2026)
ProductJul 25, 2025

#96 Mastra AI Framework (Updated 2026)

Prototype and productionize AI features with a modern TS stack so you can focus on shipping AI features, not boilerplate.

#79 — Open-source LLM models vs. closed-source LLM models
ProductJun 9, 2025

#79 Open-source LLM models vs. closed-source LLM models

Open-source AI models are crushing closed-source competitors on cost and performance for everyday business tasks.

#78 — Prompt engineering for programmers
ProductJun 7, 2025

#78 Prompt engineering for programmers

AI coding assistants are essential for startup speed but founders need to invest in learning how to prompt them effectively.

#77 — What is (and isn't) Jobs to be Done?
ProductJun 5, 2025

#77 What is (and isn't) Jobs to be Done?

As Jobs to be Done has exploded in popularity, two main and incompatible interpretations have emerged.

#55 — Finding B2B product-market fit (Part II)
ProductApr 16, 2025

#55 Finding B2B product-market fit (Part II)

B2B PMF is a survival game. Master its 5 levelsfrom problem validation to paying customers.

#54 — Structuring B2B Marketplaces
ProductApr 13, 2025

#54 Structuring B2B Marketplaces

Choosing your B2B marketplace structureinternal unit, spinoff, or startupis a critical early decision impacting everything.

#44 — How "Reverse RAG" eliminates healthcare hallucinations
ProductMar 15, 2025

#44 How "Reverse RAG" eliminates healthcare hallucinations

Mayo Clinic's innovative "Reverse RAG" approach nearly eliminates AI hallucinations in healthcare.

#36 — 4 principles for building truly useful AI products
ProductDec 9, 2024

#36 4 principles for building truly useful AI products

As AI models evolve at breakneck speed, founders need a new playbook.

#22 — Effective survey design for startups
ProductMay 21, 2024

#22 Effective survey design for startups

Write surveys that engage users, boost your brand, and deliver insights.

#20 — 7 Powers
ProductApr 15, 2024

#20 7 Powers

What's your moat? Hamilton Helmer's framework identifies 7 strategic advantages that create enduring business value.

#19 — Finding B2B product-market fit through the 5 P's
ProductApr 9, 2024

#19 Finding B2B product-market fit through the 5 P's

Most B2B startups fail to find product-market fit, but a framework of 5 P's can dramatically increase success rates.

#4 — Prompting engineering: The Basics
ProductNov 1, 2023

#4 Prompting engineering: The Basics

Five evidence-backed prompt engineering techniques that deliver 80% of the value at 20% of the effort for AI-powered startups.

#2 — Unlock customer insights with Jobs To Be Done
ProductOct 12, 2023

#2 Unlock customer insights with Jobs To Be Done

JTBD helps founders understand why customers really buy products, leading to better product decisions.

more than just words|

We're here to help you grow better at every stage of the climb.

let's go to market

Whether you're finding problem-market fit, refining your positioning, shipping product, or scaling go-to-market we're built for every stage of the journey.