#160 — The Foundation Sprint workshop
Clarify your problem, define your unique differentiation, and choose the right strategic path—before you build.
#158 — JPM Week for founders
JPM week is where a year of biotech deals, signals, and serendipity compresses into four days — and founders either compound their momentum or get lost in the noise.
#144 — How to position your open-source startup
Positioning your open source startup is about more than technical choices, it's about owning your strategy and narrative.
#141 — How to write a good customer case study
Have happy customers? Share their successes with leads and prospects to help attract and close new business.
#135 — The 7-step messaging framework
Good messaging is not rocket science. Use this process to make sure your messaging is clear and well articulated.
#118 — The Diamond Framework for startup naming
The name is your startup’s first impression—for users, investors, future hires. Use this framework to avoid fuzzy brainstorming.
#117 — Creating a content strategy for your startup
Create a winning content strategy that actually drives growth and turn content into a compounding growth engine.
#110 — Social media for founders
Social media is no longer optional for founders. It’s where you research audiences, build hype, foster brand affinity, and accelerate organic growth.
#106 — How to fine-tune an LLM for brand voice consistency and authenticity
Your AI content right now probably sounds like everyone else's. Fine-tuning teaches models your unique brand voice.
#85 — What is a Product Marketing Manager?
A no-fluff deep-dive on what a Product Marketing Manager really does and how they're unique from other roles.
#80 — Developing a brand strategy for your startup
Startup founders need to build a winning brand strategy that actually drives business results.
#71 — Thirteen essential tips for pitching venture capitalists
VCs fund confidence, not just ideas—know your market, your plan, and how they win with you.
#68 — What is a visual identity for a brand?
Visual identity isn't just pretty design—it's a business asset that drives recognition, trust, and revenue for startups.
#67 — How to pick a name for your startup
Choosing a startup name requires a blend of strategic research, creative inspiration, and a gut feeling to ensure it's memorable.
#66 — How to write key messages for a startup
Your key messages, meticulously crafted and validated, are a strategic asset, as critical as your product or your team.
#65 — How to write a positioning statement for your startup
Your startup's positioning guides everything from product decisions to securing investor confidence.
#64 — How to write a mission statement for your startup
Founders should treat their mission statement as a condensed strategic document – not a slogan.
#61 — How to do market research for a startup
For startups, a successful marketing strategy depends on understanding the competitors in your space.
#58 — Startup Strategy: Creating a winning business plan
It's not about having a brilliant idea, but about ruthlessly validating *who* needs it and *how* to reach them.
#57 — Determining your market positioning
Decisively determine your market position to focus resources, differentiate from competitors, and build a stronger product.
#51 — Crisis comms playbooks
The comms before the storm. Don’t get ready, stay ready. Because crisis can come when you don’t expect it — and when it does, there won’t be enough time to prepare.
#50 — Leading in uncertain times
Economic uncertainty demands a different leadership approach. In times of crisis, how leaders respond defines not just their survival, but their company's future success. The most effective leaders combine push and pull styles, focus on the "4 C's" (Communication, Conviction, Confidence, Calmness), and build trust through competence, integrity, and benevolence.
#46 — The elements of effective storytelling
Master the five key ingredients of business storytelling to make your pitch memorable.
#40 — Writing landing page copy that converts
Write copy that delights visitors, persuades prospects, and wins customers.
#26 — How to pitch angel investors
Angel investors fund 1,000+ startups annually with nearly $1B in capital. Learn how to secure angel investment.
#23 — What investors actually want from your early-stage startup pitch
Tell your company’s story more effectively, including specific details that matter to investors.
#12 — Crafting your fundraising pitch
First, nobody starts a company because they love fundraising. Second, your startup may not yet generate revenue but it must generate convinction.
#11 — Managing a board of directors
Board management isn't just governance. Here's how top founders maintain transparency, build trust, and channel investor expertise to accelerate growth.
#10 — The three-hour Brand Sprint
Google Ventures' Brand Sprint condenses essential branding exercises into a three-hour workshop.
#9 — Copywriting formulas
11 proven copywriting formulas that help founders craft compelling messages, drive engagement, and convert followers.
#1 — Positioning 101
Strategic positioning is the difference between market leadership and obscurity.