The Language Company

"The difference between the right word and the almost right word is the difference between lightning and the lightning bug."
— Mark Twain

We turn good ideas into durable businesses.

hillock. is a go-to-market agency for founders who are tired of guessing. We exist to do two things: find your best customers and tell the story that wins them.

Operators, not observers.

We are senior operators who have launched, scaled, and exited a dozen companies, creating billions of dollars in enterprise value.

We do not stand on the sidelines. We work in the trenches alongside your team because we know that the gap between a promising idea and a durable business is execution. We apply the judgment born from decades of hands-on experience to share the weight of the build.

Engineering-driven marketing.

hillock. is an engineering-driven marketing agency. We scale outcomes with code and AI rather than headcount.

We eschew the old playbook because major channels are noisy and expensive. Random acts of marketing burn budgets while headcount-driven growth crushes margins.

Instead, we align every commercial lever (positioning, product, price, and channel) into a single engine designed for efficiency.

Human Strategy. AI Velocity.

We combine expert creative judgment with AI acceleration.

• The Strategy: Developed by humans who have navigated this terrain before.
• The Execution: Accelerated by AI to complete months of research and asset creation in weeks.

We provide the judgment to make the right choices and the velocity to execute them.

We build good things that convert.

We believe that good is the foundation of scale. We ignore vanity metrics to engineer the specific assets that drive revenue.

• Good pipelines that are predictable.
• Good strategies that withstand pressure.
• Good brands that resonate.

From campaigns to code, we deliver the good work your business needs to grow.