Visualizing the solution & prototyping

"Good design is good business."
— Thomas Watson Jr. (former CEO of IBM)

• Duration: 3-hour workshop + 5 hours prototyping & testing
• Participants: Founders, designer (or AI design lead), product lead
• Deliverable: High-fidelity key screens, clickable prototype, design system basics

Why design is credibility

In the early days, you might not have a fully polished product, but you must have credible design.

Design = Trust.

A study by Stanford Web Credibility Research found that 75% of users admit to making judgments about a company's credibility based on their website's design.

If your design looks amateur, customers assume your technology is amateur. If your design looks polished, customers assume your technology is robust, even if it's held together by duct tape on the backend.

This sprint applies your Brand (Sprint 3) and Messaging (Sprint 4) to your Product and Website.