Bringing it all together & entering the market

"First-time founders obsess over product. Second-time founders obsess over distribution."
— Justin Kan (Twitch co-founder)

• Duration: 3-hour workshop + 5 hours execution setup
• Participants: Founders, all leads
• Deliverable: GTM roadmap, launch checklist, success metrics, feedback loop setup

Why "launch" is a process, not an event

Founders obsess over "Launch Day." The Product Hunt launch. The TechCrunch article.

Reality Check: Launch events spike traffic for 48 hours. Then it flatlines.

A real Go-to-Market strategy is about building a repeatable engine for acquiring, converting, and retaining customers. Launch is just turning the key.

This sprint unifies everything:

• Who: Target Customer (Sprint 1)
• Where: Positioning (Sprint 2)
• Why: Brand/Messaging (Sprint 3/4)
• What: Product/Design (Sprint 5)
• How: Content/Distribution (Sprint 6)