Step 5: Is successful when...
When you hire someone to do a job, you expect a certain level of performance and can tell if they have successfully completed the task. The same applies to products and services; you cannot develop a product without knowing what the user wants to change from the current state.
Describe the progress
Specify where your solution will bring improvements: identify a subject with a unit of measure that must move in one of two directions. Ensure that the information you input is validated, meaning there is supporting evidence that it is real and acknowledged by your user.
The outcome should be formulated as: [Direction of improvement] [Performance indicator] [Subject of improvement]
Direction of improvement: There should always be something being reduced, eliminated, lowered, minimized, or the opposite.
Performance indicator: That ‘something’ has a unit of measure, such as the time spent on..., the probability of..., the amount of...
Subject of improvement: Specify the aspect you want to improve that is logically related to the job.
For me, a [digital product] is successful when [minimize][the time spent on coming up with enjoyable routes]
Direction of improvement
- reduces...
- slows down...
- eliminates...
- lowers...
- minimizes...
- enlarges...
- speeds up...
- builds up...
- raises...
- maximizes...
Performance indicator (unit of measure)
- time spent on...
- probability of...
- the proportion of...
- the intensity of...
- the amount of...
- the amount of steps needed for...
- the effort of...
- the risk of...
Subject of improvement
Help me, a lazy 30- something male, to obtain the motivation to achieve the goal of running 5 kilometers.
A (digital) product is successful when it reduces the time spent on coming up with enjoyable routes.
Potential solution: A Tinder-style app that intelligently generates interesting routes near your location, allowing you to swipe through different alternatives.