Day 6: Content Creation Sprint

Building the engine that scales your message

"The best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy."
— Jordan Belfort (The Wolf of Wall Street)

  • Duration: 3-hour workshop + 5 hours production & distribution planning
  • Participants: Founders, content lead, marketing
  • Deliverable: Content calendar (30 days), 5 core assets produced, distribution plan

Why content is your 24/7 salesperson

You can't be in every room. You can't take every call. Your content needs to do the selling for you.

Great content:

  • Educates the market on the problem (Sprint 1)
  • Positions you as the expert (Sprint 2)
  • Demonstrates your brand values (Sprint 3)
  • Communicates your value prop (Sprint 4)

In this sprint, we turn strategy into assets.