Building the engine that scales your message
"The best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy."
— Jordan Belfort (The Wolf of Wall Street)
- Duration: 3-hour workshop + 5 hours production & distribution planning
- Participants: Founders, content lead, marketing
- Deliverable: Content calendar (30 days), 5 core assets produced, distribution plan
Why content is your 24/7 salesperson
You can't be in every room. You can't take every call. Your content needs to do the selling for you.
Great content:
- Educates the market on the problem (Sprint 1)
- Positions you as the expert (Sprint 2)
- Demonstrates your brand values (Sprint 3)
- Communicates your value prop (Sprint 4)
In this sprint, we turn strategy into assets.