Creation & validation

Hour 1-3: Content creation (3 hours)

Use your new templates to create the "Minimum Viable Content" pack:

1. Homepage copy:

• Hero headline + subhead
• 3 Value pillars
• Social proof section
• Final CTA

2. Sales deck / one-pager:

• Problem slide
• Solution slide
• How it works
• Social proof

3. Cold outreach:

• 3-email sequence for your top ICP

Use AI to accelerate:

• "Generate 10 headline variations for [Pillar 1] focusing on speed."
• "Rewrite this paragraph to be more punchy and less passive."
• "Create a landing page structure for [Product] targeting [ICP]."

Hour 4-5: Message testing (2 hours)

The "5-second test"

Show your homepage header (headline + subhead) to 5 people in your ICP (or even friends who don't know what you do).

Show it for 5 seconds, then hide it.

Ask:

1. What does this company do?
2. Who is it for?
3. What's the main benefit?

Scoring:

• If they can't answer #1: You're too vague ("We empower teams").
• If they can't answer #2: You're too broad ("For everyone").
• If they can't answer #3: You're feature-focused ("We have an AI engine").

Iterate until 5/5 people get it instantly.

The "So What?" test

Read your copy to a skeptic. Have them ask "So what?" after every sentence.

You: "We have an AI-powered matching engine." Skeptic: "So what?" You: "It matches you with landlords faster." Skeptic: "So what?" You: "You get approved in minutes instead of days." Skeptic: "Okay, that I care about."

Rewrite: "Get approved in minutes with AI matching."

Deliverable: Messaging framework & copy pack

By the end of Sprint 4, you should have:

1. Messaging Source of Truth:

• Value Proposition (3 formats)
• 3 Messaging Pillars (Headline/Body/Proof)
• Tone Guidelines

2. Content strategy:

• 3 Content Pillars
• 10 ideas per pillar

3. Copy assets:

• Homepage copy draft
• Sales one-pager copy
• Cold email sequence

4. AI assets:

• Content generation prompts
• "Chief Editor" prompt