Refinement & user testing

Hour 1-3: High-fidelity polish (3 hours)

Apply your Brand Guide rigorously:

• Use your specific fonts
• Use your color palette
• Use your specific imagery style
• Use your Messaging copy (real text, no Lorem Ipsum!)

Why real text matters: Design is communication. "Lorem Ipsum" hides design problems. Real copy reveals if the design supports the message.

Hour 4-5: Usability testing (2 hours)

Get 5 users (can be friends/colleagues if ICP is hard to reach quickly, but ICP is better).

Task: "You want to [goal]. Show me how you'd do that."

Watch for:

• Where do they get stuck?
• What do they misinterpret?
• Do they understand the "Magic Moment" when they see it?

The "Magic Moment" Test: When they reach the core value screen (e.g., "Approved!"), do they smile? Do they nod? Or do they look confused?

If they're confused, your design isn't communicating the value.

Deliverable: Validated prototype

By the end of Sprint 5, you should have:

1. User Flow Map: The critical path documented
2. High-Fidelity Prototype: Clickable key screens
3. Design System Lite: Buttons, inputs, cards standardized
4. Usability Report: Top friction points identified and fixed