The 5-Hour Work Block: Launch Prep

Hour 1-2: Asset finalization (2 hours)

  • Finalize launch email copy
  • Create launch graphics/video
  • Prepare social posts
  • Write Product Hunt maker comment

Hour 3-4: Tech stack setup (2 hours)

  • CRM setup (HubSpot/Folk)
  • Analytics setup (GA4/PostHog/Mixpanel)
  • Email tool setup (ConvertKit/Beehiiv)
  • Critical: Verify tracking works! Test a signup.

Hour 5: War room setup (1 hour)

  • Create "Launch Day Run of Show" (Hour-by-hour schedule)
  • Assign roles (Who answers support? Who replies on social?)
  • Pre-write responses to common questions/objections

Deliverable: The GTM playbook

By the end of Sprint 7, you have:

  1. GTM Roadmap: 4-week execution plan
  2. Funnel Model: Traffic/Conversion goals
  3. Launch Assets: Ready to publish
  4. Metrics Dashboard: Ready to track
Free Template

GTM Launch Playbook

Includes: Launch Day Run of Show, Funnel Math Calculator, and 4-Week GTM Roadmap Template to ensure a flawless launch.

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