The 5-Hour Work Block: Launch Prep
Hour 1-2: Asset finalization (2 hours)
- Finalize launch email copy
- Create launch graphics/video
- Prepare social posts
- Write Product Hunt maker comment
Hour 3-4: Tech stack setup (2 hours)
- CRM setup (HubSpot/Folk)
- Analytics setup (GA4/PostHog/Mixpanel)
- Email tool setup (ConvertKit/Beehiiv)
- Critical: Verify tracking works! Test a signup.
Hour 5: War room setup (1 hour)
- Create "Launch Day Run of Show" (Hour-by-hour schedule)
- Assign roles (Who answers support? Who replies on social?)
- Pre-write responses to common questions/objections
Deliverable: The GTM playbook
By the end of Sprint 7, you have:
- GTM Roadmap: 4-week execution plan
- Funnel Model: Traffic/Conversion goals
- Launch Assets: Ready to publish
- Metrics Dashboard: Ready to track
Free Template
GTM Launch Playbook
Includes: Launch Day Run of Show, Funnel Math Calculator, and 4-Week GTM Roadmap Template to ensure a flawless launch.
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