The continuous loop

Congratulations. You've moved from "I have a product" to "I have a go-to-market machine."

But you're not done. You're never done.

Positioning is a state of alignment.

Markets change. Competitors copy you. Customer needs evolve.

The best founders treat this 7-Sprint Framework not as a one-time project, but as a diagnostic OS.

• Sales slowing down? → Revisit Sprint 2 (Positioning).
• Ads not clicking? → Revisit Sprint 4 (Messaging).
• Churn increasing? → Revisit Sprint 1 (Customer Discovery).
• Content flat? → Revisit Sprint 6 (Content).

Keep listening. Keep validating. Keep choosing.

Now go build something that matters—and make sure the world knows why it matters.