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hillock.'s guide to positioningGo to website ↗Go to website ↗ (opens in a new tab)
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  • Introduction
  • Case studies
  • Our approach

  • About hillock.

  • Day 1: Customer Discovery Sprint
    • Case study: Instagram
    • Workshop
    • Market fit
  • Day 2: Positioning Sprint
    • Case study: Shopify
    • Workshop
    • Market fit
  • Day 3: Brand Sprint
    • Workshop
    • Market fit
  • Day 4: Messaging & Content Sprint
    • Workshop
    • Market fit
  • Day 5: Design Sprint
    • Workshop
    • Market fit
  • Day 6: Content Creation Sprint
    • Workshop
    • Market fit
  • Day 7: Go-to-Market Sprint
    • Workshop
    • Market fit

  • Conclusion

  • Appendix A: Jobs To Be Done (JTBD)
    • The JTBD statement
    • Step 1: Help me, a...
    • Step 2: To...
    • Step 3: When...
    • Step 4: For me...
    • Step 5: Is successful when...
    • Sprint!
  • Appendix B: Communications
    • Name your company
    • Craft your pitch deck
    • Prepare for launch
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Appendix B: Communications
Craft your pitch deck

Craft your pitch deck

Follow this format:

  1. Context: The status quo and why it fails
  2. Passion: Why this problem is so important
  3. Timeliness: What's changed about the world (new tech, behaviour, regulations) that enables us to finally solve it
  4. Credibility: Why we're the right team to take it on
  5. Momentum: What traction we're seeing
Name your companyPrepare for launch

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