The Statement

Here's an example of how we like to express user needs. You can break this into two parts: the job and the outcome statement.

The job statement will look like this:

Help me a [lazy 30-something male] to [obtain the motivation to achieve the goal of running 5 kilometers] when [my health condition requires me to do more sports]

The outcome statement will look like this:

For me, a [digital product] is successful when it [minimizes] [the time it takes to come up with enjoyable routes]