Content production engine
Hour 1: The content matrix (60 min)
Map content ideas to the customer journey:
| Stage | Goal | Content Type | Topic Idea |
|---|---|---|---|
| Awareness | Problem recognition | Blog/LinkedIn | "Why [Problem] is costing you money" |
| Consideration | Solution education | Case Study/Whitepaper | "How [Company] solved [Problem] in 3 days" |
| Decision | Trust & Validation | Comparison/Demo | "[Product] vs. [Competitor]: The honest truth" |
| Retention | Success & Expansion | Guide/Newsletter | "5 pro tips for getting more out of [Product]" |
Your turn: Fill in 3 ideas for each stage.
Hour 2: The AI content factory (60 min)
Set up an AI workflow to produce high-quality drafts at scale.
Workflow:
- Ideation: Perplexity/Claude searches for trending topics
- Briefing: Human defines angle, POV, and key insights
- Drafting: AI generates first draft using Brand Voice Prompt (Sprint 3)
- Editing: Human reviews + AI "Chief Editor" (Sprint 4) polishes
- Formatting: AI generates social snippets, headlines, meta descriptions
Exercise: Produce one "Pillar Piece" (long-form guide) and repurpose it into:
- 1 Blog post
- 3 LinkedIn posts
- 1 Twitter thread
- 1 Newsletter email
Hour 3: Distribution strategy (60 min)
Content without distribution is waste.
The "Rule of One":
- One Channel (e.g., LinkedIn)
- One Content Type (e.g., text posts + carousel)
- One Conversion Goal (e.g., email signup)
Don't try to be everywhere. Master one channel where your ICP hangs out.
Channel Selection:
- LinkedIn: B2B, professional services, enterprise
- Twitter/X: Tech, crypto, startups, dev tools
- Instagram/TikTok: B2C, visual brands, lifestyle
- SEO/Blog: High-intent search traffic (slower payoff)
- Newsletter: Retention, deep relationship
Your turn: Choose your primary channel. Define the posting cadence (e.g., 3x/week).