Step 4: For me...

How will you meet the needs of your users? You can develop new products and services, upgrade existing ones, or distribute them differently, such as through bundling (a business model option).

Describe the solution strategy

In general, we like to keep JTBD (Jobs to Be Done) statements free from any solution statements. However, the reality of business must be considered. Developing new products is not a small undertaking. These are strategic decisions that require an understanding of current business objectives and capabilities.

For me, a [digital product]

Common solution strategies

Solution strategies may include one or a combination of the following:

  • New product (physical, digital, or both)
  • New product feature (upgrade or new technology)
  • Product bundle (a set of solutions)
  • New service Service extension (upgrade)